e-Business
The aim:
1. Student knows basics of digital business and e-commerce management.
Acquired knowledge:
1. Student knows key issues in digital environment.
2. Student knows the sources of e-commerce law.
Acquired skills:
1. Student can identify legal rules for digital markets.
2. Student understands strategy and applications of digital business.
Acquired social skills:
1. Student can discuss basic concepts and applications for digital business and e-commerce.
2. Student can formulate and present arguments in legal language.
Course contents:
1. Introduction to digital business and electronic commerce.
2. Technical, social, legal, economic and ethical factors.
3. Understanding modern customers.
4. Managing digital business. Strategies. Best practices. Case study: Amazon, Google, Facebook.
5. Legal framework for digital environment – digital conctracts for goods and services.
6. Privacy and data protection.
7. Digital marketing. Strategies and best practices. Case study: Amazon, social media.
Recommended reading:
1. Digital business and e-commerce management , Dave Chaffey, Tanya Hemphill, David Edmundson-Bird, . 2019.