Course contents: 
1. What is the definition of vertical and horizontal business solutions?
2. What is the difference between a vertical and a horizontal market?
3. What is a multichannel market?
4. Explain intensive, exclusive, and selective forms of distribution.
5. Explain the steps in distribution planning.
6. How can setting up vertical and horizontal marketing systems prevent channel conflicts?
7. Business to Business market in Poland – the scope and perspectives of development.
8. Types of Horizontal Marketing Systems (Example: supermakets and airports having ATMs of leading banks, Big hotels having CCD outlets, Cell Phone outlets, etc.)
9. Horizontal Marketing Organizational Structure.
10. The role of marketing channels in the determination of a horizontal market structure.
11. Advantages (Cost Reduction, Quality Improvement, Optimized Operations, Specialized manpower, low demand – side risks, low bargaining power of customers, price discrimination) and disadvantages (higher risk of external forces, higher loyalty, customer loyalty, low cross – sell, High internal competition and low barriers to entry) of Horizontal Markets.
12. Innovations in horizontal marketing systems.
13. What types of careers fit Horizontal Marketing strategies?Apple and Starbucks, Coca Cola and Nestle, etc. – case studies of horizontal marketing.
14. Fast Food and horizontal marketing.
15. What is a sustainable development?
16. The role of horizontal marketing in sustainable development. Challenges and opportunities.
17. Globalization and sustainable development: a business perspective.