The aim:
1. Presentation of the basic methods of international expansion of enterprises and ways of its implementation.
2. Presentation conditions (internal and external) of strategy on international markets.
3. Introducing to the methods of collection and use of information about the International markets.
4. Presentation of ways to design marketing mix for international expansion.

Acquired knowledge:
1. Student has a knowledge of basic form of international expansions.
2. Student knows the main factors affecting the ability to act on other markets than the national.
3. Presentation of the methods of collection and use of information on international markets.
4. The student is able to identify and enumerate the principles shaping the marketing mix for international expansion.

Acquired skills:
1. Student is able to correctly identify orientations and ways of international expansion and their advantages and disadvantages.
2. Student is able to indicate the main determinants of the expansion strategy in foreign markets.
3. Student is able to gather the necessary information to create marketing mix.
4. Student is able to construct a marketing plan for the expansion of the selected foreign market.

Acquired social skills:
1. Student is able to think in an entrepreneurial and able to adapt to the requirements of other cultures.
2. Student is able to work in a group.

Course contents: 
1. The international environment of enterprises. The perspectives of the international markets development.
2. Cultures and new international consumer challenges.
3. Global, local and glocal approach. The international market research.
4. The marketing planning in global and international oriented firms. Market entry strategies.
5. Segmentation of international market.
6. The international product policy.
7. The pricing policy within the international marketing The strategies of distribution.
8. The promotion in the new digitalized world.

Recommended reading: 
1. Global Marketing, S.Hollensen, Pearson. London 2014.
2. Essentials of Global Marketing, S. Hollensen, Pearson. London 2008.

Additional reading: 
1. Marketing Mangement, P.Kotler, K.L. Keller, Pearson. Boston & 2016.